As many of us know, March is National Frozen Food Month and once again Rosina is excited to team up with the National Frozen and Refrigerated Food Association (NFRA) to showcase the benefits and availability of frozen food in the marketplace. What better way to promote our Rosina brands than with the many promotional opportunities available throughout the month of March and in partnership with the NFRA. Our portfolio of Meatballs and Pastas offer consumers authentic, quick, easy, delicious and healthy meals that will delight their families.
Below you will find a list of the promotional plans we have in place that will drive consumers to our Rosina branded recipe microsite (rosinarecipes.com) along with our March promotion Rosina Madness microsite meatballmadness.com.
The promotional elements in March include:
- Radio Spots
- Digital Banner Ads
- Email Blasts
- Facebook Videos
- Easy Home Meals dedicated Facebook, Pinterest, and Twitter post
- Social influencer (blogger) created recipe and social media posts
- Social influencer micro – sweepstakes
- Social influencer and Easy Home Meals twitter party
- Logo placement on Easy Home Meals website, sweepstakes, & newsletter
- Logo placement on NFRA website
- $1 off E-coupons at coupons.com
- Recipe uploads to Easy Home Meals
- Easy Home Meals blog mentions
- New Rosina Madness promotion (kicking off March 1st)
